Category Archives: Packaging
100% recyclable packaging is becoming a reality
Recycling in the packaging industry has always been a challenge. Many of the materials used in packaging products are difficult to recycle because they need to be separated after disposal. Think of a shiny retail bag you’d get at a retailer in a mall or clothing store: The materials that go into a typical high [...]
The growing role of flexible packaging
Flexible packaging is a rapidly growing industry. This year, it’s a $26 billion industry, but by 2015 it’s projected to grow to a whopping $70.15 billion globally. The bulk of flexible packaging is in the food and beverage industry, both retail and industrial. Flexible packaging is cheaper, less complex, and more environmentally sustainable and friendly [...]
Eliminating “Wrap Rage”
Here’s the scenario: You buy a product at a store. Let’s say it’s a pair of earbuds for your iPod. The earbuds are packaged in a clear “clamshell” package made of hard plastic that has been sealed together with machinery. It is, in fact, so tightly sealed that you cannot open it with your hands. [...]
With the right packaging, you can even sell garbage
Now, that’s not a slight to any of our customers. Rather, this is a true story! An artist bet his friend back in 2001 that with the right packaging, he could sell literal garbage (from the streets of New York City). Ten years later, they’re still selling. For $50, you can buy a cube of [...]
Seeing Is Believing: Clear Vs. Print Packaging
Summer is all about bright, vibrant colors that catch a buyer’s attention. If it’s shiny, people will look. The folks here at Whitlam Label are no different; we look, too! In the case of summer products, if the packaging or labeling is colorful, then half your battle has been won. Do you recall our previous [...]
Philip Morris’s Fight For Cigarette Labels And Packaging In Oz
Whitlam Label shared some news with you last week about nine new cigarette labels that will be on the shelves and in front of your eyes that look like posters for the latest horror film. They’re a far cry from the more colorful summer labels we featured on Monday, but there have already been some [...]
A New Paper Converter May be Latest Trend Within Labeling and Packaging Industry
Here at Whitlam Label, we spend a large amount of time working to provide our audience with up-to-date information relating to the latest trends within the labeling and packaging industry. Today we are going to provide you with some new information on a new paper converter. We want to discuss it with you mainly because [...]
What Has Caused the Sustainable Packaging Trend
Lately we have been focusing much of our time on the trend of sustainable packaging and its relation to eco-friendly manufacturing processes. Unfortunately, we really haven’t discussed what’s driving organizations to make these changes. Sure, we can use common sense and say that helping the environment is the main driving force, but that really isn’t [...]
California Votes to Ban Styrofoam
Going “green” and being eco-friendly is becoming the most common trend in the modern age of the labeling and packaging industry. In the past, we have discussed various organizations which have either changed the packaging of their products or changed the labeling technology to decrease waste and pollution. Now, it seems the state of California’s [...]
